My journey

Growing up in Malaysia, my parents always had big dreams for me. As a teenager, I was lucky enough to be given an opportunity to study in New Zealand. Leaving family, friends and everything familiar to me, I moved to Auckland, adapted to different sights and sounds, and started sowing new ties of friendship and community. While pursuing my engineering degree, I often mysteriously ended up in my tiny kitchen baking my nights away. It was somewhere between whipping egg whites for a pavlova and squeezing fresh lemon juice for a pucker-your-lips lemon square, that I fell in love with the process of baking.


My love of baking became an obsession and I began dreaming of opening a quaint pastry shop where I would delight my neighbourhood with creative and delicious offerings! I rode the corporate wave for a while, to see if I could shake off my baking obsession, but had no such luck. I packed my bags and moved to Canada after receiving my acceptance letter from Le Cordon Bleu Paris, Ottawa, leaving behind a life of stability and predictability, something I did take for granted, but was willing to give up, in pursuit of a dream. I have never looked back since.


Fast forward 10 years of jobs in bakeries and restaurants from Ottawa to Vancouver, Soirette Pastry Boutique was born in 2011. Creating innovative desserts and showcasing my individuality and heritage was one part of many moving parts, as a small business owner. From building teams, to rebuilding, recreating, re-examining visions, and all the wheels that turn to run a business, I've been through it. I know, deep down, what it takes to push through. In addition to contributing to the pastry scene and being recognized by my community and peers, I was also a judge on the Food Network's Wall of Bakers! I enjoyed every bit of running this beautiful pastry shop for 10 successful years, before taking the next step in transforming the business from a brick and mortar store into Soirette Connections - a small business coaching and consulting service to support you, the creative entrepreneur with big dreams, and an even bigger heart! 


I bring 20 years of knowledge, industry experience and passion as a creative artist, business owner, mentor, educator, and forward thinker to help you fulfil your vision and goals for your small business. I can guide, strategize with you and support your small business, contributing to its growth and success. I can coach you through rough corners and unknowns, to help you gain clarity for your business and its future, under your leadership. I have been there, and I am here to help you adjust your sails to get to where you want to go.

Hi, I'm Shobna! I am a pastry chef, leadership coach and small business consultant based in Vancouver, BC.

What we can work together on 

to make a difference

When I work with you

I like to make things easy to accomplish - for you and your team

I value personal relationships, real conversations and find the humour in life along the way with fun & creativity

My word is my bond. I value your trust and honour your openness, and will support you through your challenges

I’ve got you - when the ride gets tough, I always go the extra mile


Vancouver, BC, Canada

  • 5_edited
  • 4_edited
  • SC Branding Kit Elements_edited
  • 6_edited

Let's connect 

Please use the form to get in touch with me about any inquiries you may have or just to connect!

Thanks for getting in touch, chat soon!

© 2022 Soirette